Agtech & Controlled Environment Agriculture
Web platforms for companies selling into agriculture
Who we work with
- Agricultural equipment manufacturers
- Controlled environment agriculture and greenhouse suppliers
- Ag input and amendment producers
- Precision agriculture and sensor companies
- Regional distributors and dealer networks
What breaks
The problems that bring people here
The product needs sizing before it can be sold
Room volume, acreage, throughput, climate. If the buyer cannot resolve fit on their own, the sale stalls at a phone call your team may not get.
Education carries the purchase, and it lives somewhere else
The video, trial data, and agronomy content doing the convincing usually sit on a separate platform from the products they justify.
Dealers and direct buyers need different experiences
One catalog cannot serve a distributor with negotiated pricing and a grower buying a single unit, but most storefronts try.
Seasonality punishes slow iteration
A buying window opens for a few weeks a year. Waiting on a vendor roadmap to change a page is not a viable posture.
What we build
How we approach agtech
- 01
Specification-driven configurators
Turn operating conditions into an exact recommendation, so a buyer arrives at the right SKU without a call — and your team sees the inputs when they do call.
- 02
Headless commerce for technical catalogs
Keep Shopify handling payments and fulfillment while the storefront presents equipment the way it is actually specified.
- 03
Agronomy and education hubs
Trial data, installation video, and technical documentation modeled alongside products rather than parked on a separate domain.
- 04
Dealer and distributor portals
Account-scoped catalogs, pricing, and quote flows for the channel, without a second website to maintain.
- 05
Field and facility content production
Photography and video shot on location, because stock imagery does not persuade someone who works in the environment every day.
Proof
Agtech work
Services
What we bring to this market
Questions
Agtech, specifically
Do you understand agricultural products well enough to build for them?
We have built specification-driven commerce for an agricultural equipment manufacturer and a CO2 enrichment supplier, including the calculation logic behind both. We are not agronomists — discovery always starts by getting your technical assumptions documented and validated by your people before anything is implemented.
Can a calculator handle our regional or seasonal variables?
Yes. Calculation models take whatever inputs matter — climate zone, cycle timing, facility type — and the assumptions behind them are editable by your team without a deployment, so you can adjust as your recommendations evolve.
We sell through dealers. Does an online storefront undercut them?
Not if it is designed around the channel. We build dealer locators, account-scoped pricing, and quote hand-off flows so the platform generates demand and routes it, rather than competing with the people who sell for you.
Next step
Tell us what is not working
A 30-minute call, no deck. We will ask about your systems and constraints, and tell you honestly whether a custom build is the right answer for your situation.