Service 04
Content editing your team uses without asking for help
Typically built with
- Next.js
- TypeScript
- PostgreSQL
- Supabase
- Vimeo API
- Tailwind CSS
Signals
You probably need this if…
- 01
Every copy change becomes a developer ticket
- 02
Your team avoids the CMS because the field names do not match the page
- 03
Marketing assets live in a shared drive nobody can find things in
- 04
You outgrew a page builder but do not want a headless CMS with a learning curve
Capabilities
What custom cms covers
Inline on-page editing
Authenticated editors click any text, image, or icon directly on the live layout and change it in place. No mental translation between a form field and a rendered page.
Structured content models
Typed schemas behind the scenes, so content stays queryable, reusable across pages, and safe to render anywhere.
Media library
Central asset management for images, PDFs, and video with search, replacement, and reuse across the whole site.
Custom admin panels
Purpose-built dashboards for the operational data behind your site, not a generic table editor bolted onto a database.
Content sync engines
Automated pipelines that pull from Vimeo, Shopify, or a DAM so external content stays current without manual copying.
Editorial safety
Role-based permissions and validation that keep an accidental edit from breaking a template.
Deliverables
What you receive
- Inline editing interface for all managed content
- Structured content schema and documentation
- Media library with upload, search, and replacement
- Role-based editor permissions
- Admin dashboard for operational records
- Editor training session and reference guide
Proof
Where we have done it
Questions
About custom cms
Why not just use WordPress or a headless CMS?
Often you should — if your content is conventional, an established CMS is cheaper and faster. Custom becomes the better answer when content is tightly coupled to product data, when editors need to see exactly what they are changing, or when the admin has to double as an operations tool.
Who can edit the site once it launches?
Anyone you give an account to. Permissions are role-based, so you can let a marketing coordinator edit copy and images while restricting structural changes to a smaller group.
Keep reading
Related services
Next step
Tell us what is not working
A 30-minute call, no deck. We will ask about your systems and constraints, and tell you honestly whether a custom build is the right answer for your situation.