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Service 03

One customer record, no matter how many systems touch it

Most companies do not have a data problem. They have a synchronization problem — the same customer in four systems, each version slightly wrong. We build the layer that resolves it.

Typically built with

  • Node.js
  • Express.js
  • TypeScript
  • HubSpot API
  • Shopify API
  • Vimeo API
  • PostgreSQL
  • Webhooks

Signals

You probably need this if…

If two or more of these are true, the cost of not fixing it is already being paid somewhere in the business.
  • 01

    Sales and marketing disagree about which record is current

  • 02

    Someone re-keys the same order into a second system every day

  • 03

    A Zapier chain broke last month and nobody noticed for a week

  • 04

    Reporting requires exporting from three places and joining them by hand

Capabilities

What system integrations covers

Integration architecture

We define system of record per entity, direction of sync, and conflict rules before any connector is written. Most integration failures are design failures.

Custom API layers

Purpose-built services that normalize payloads between platforms, rather than brittle point-to-point webhooks accumulating over years.

CRM synchronization

HubSpot contacts, deals, and lifecycle stages fed by real product behavior — form fills, configurator inputs, and purchase history.

Media and content sync

Vimeo, DAM, and file libraries mirrored into your platform so content publishes once and appears everywhere it belongs.

Observability

Retries, dead-letter handling, and alerting so a failed sync surfaces immediately instead of during a quarterly audit.

Migration off automation sprawl

Replacing accumulated no-code chains with typed, tested, version-controlled code that a future engineer can read.

Deliverables

What you receive

  • Integration map with system-of-record decisions
  • Custom API service with typed contracts
  • Field-level mapping and transformation documentation
  • Backfill of historical records
  • Error handling, retry logic, and alerting
  • Monitoring dashboard and operational runbook

Proof

Where we have done it

Questions

About system integrations

Can you work with a system you have not integrated before?

Yes. If it has an API, a webhook, or an export, it can be integrated. The work is in the mapping and the failure modes, not in familiarity with a specific vendor's SDK. We scope unfamiliar systems with a short spike before committing to an estimate.

What about the automations we already built?

We audit them first. Low-risk automations that work are often worth leaving alone. The ones we replace are the chains carrying revenue-critical data with no error handling, no version history, and no owner.

Next step

Tell us what is not working

A 30-minute call, no deck. We will ask about your systems and constraints, and tell you honestly whether a custom build is the right answer for your situation.