Service 05
Let buyers specify the answer before they ever reach a salesperson
Typically built with
- Next.js
- TypeScript
- HubSpot API
- Shopify API
- Tailwind CSS
Signals
You probably need this if…
- 01
Your sales team spends the first call doing arithmetic for the prospect
- 02
Buyers order the wrong size and you eat the return
- 03
Competitors have a sizing tool and you send a PDF chart
- 04
You get form fills with no context about what the person actually needs
Capabilities
What calculators & configurators covers
Sizing and specification tools
Inputs like room dimensions, throughput, or environmental conditions turned into a precise recommendation with the reasoning shown.
Product configurators
Multi-variable builders that resolve compatibility rules and return an exact, orderable configuration.
ROI and payback models
Financial justification the buyer can take to their own approver, built from your real pricing and performance assumptions.
Intent capture
Every input recorded against the contact record, so sales opens the call already knowing the requirement.
Gated results that convert
Results structured so the value is obvious before the gate and the exchange feels fair, not extractive.
Commerce hand-off
Recommendations that connect straight to a cart, a quote request, or a dealer, so the tool ends in a transaction rather than a dead end.
Deliverables
What you receive
- Calculation logic documented and validated against your specifications
- Interactive tool with mobile-first interaction design
- Result page with recommendations and reasoning
- CRM integration capturing every input
- Lead scoring rules based on configuration data
- Admin controls for updating assumptions without a deploy
Proof
Where we have done it
Questions
About calculators & configurators
What if our calculation logic is confidential?
Calculations run server-side so the formula never ships to the browser. Buyers see inputs and results; the model itself stays on your infrastructure and under NDA.
Should results be gated?
It depends on deal size. For high-consideration purchases, gating a detailed result set works because the buyer is genuinely trading contact details for something useful. For lower-value products, gating usually costs more traffic than it captures. We model both against your funnel.
Keep reading
Related services
Next step
Tell us what is not working
A 30-minute call, no deck. We will ask about your systems and constraints, and tell you honestly whether a custom build is the right answer for your situation.